YETI Loadout
It’s always fun when you get to work with your hands. Since this was a brand new product, the dieline had to be created for the vendor. This project required some math and a trusty X-Acto knife to create the right curve to wrap around this bucket. Oh, and the artwork had to arc, too.
YETI Map of a Thousand Casts
This print ad speaks to fly fishing insiders who understand the tedious nature of their craft. And at the end, sometimes, a big reward. The making of this print ad is an homage to that experience. Each line of text represents a single cast. And there are actually 1,000 of them. The typesetting took a little trial and error, reworking, squeezing, nudging … and at the end a small, but lovely reward.
